Now in it’s third iteration, AnimalhealthEurope commissioned Produkt+Markt to carry out an online survey among citizens in Sweden, Norway, Denmark, Germany, the Netherlands, Poland, Spain and the United Kingdom. The survey was conducted in the first half of 2025. Findings are shared in the summary report below.

The target group was a representative and balanced sample of citizens in terms of regional distribution, gender and age (>18 years), and counted 6,300 respondents (1,000 per country – Sweden, Norway, Finland and Denmark combined).

Survey questions focused on topics covering rules around medicines administration, animal welfare, disease prevention, as well as zoonoses, food production and general awareness.

Results show a very slight increase in some instances of awareness on the rules for use of veterinary medicines. Awareness on the benefits of their use for both animal welfare and sustainable food production continued to be well recognised.